Capture Cross-channel Performance
At the end of the day, it’s about turning data into actionable insights. That’s where Bluestreak 6.0 goes to work. As a powerful data capture resource, Bluestreak’s tags pull information from across all your key marketing channels: standard display, rich media, paid search, and email. Consider integrating Bluestreak’s data with your site analytics to create deeper insights across customer’s experience. Consider integrating Bluestreak’s data with your site-side data to enable an even richer understanding of your customer’s experience. It has never been easier or more effective.
Campaign Performance Reports
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Bluestreak offers in-depth performance reports to bring you the information that drives your media decisions and results. Some core campaign reports include:
- Creative Report
- Placement Report
- Publisher Report
- Pacing Report
- Multi-Data Tracer Report
- Test Creatives Report
Audience Tracking Reports
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Bluestreak’s audience reports give you the necessary details to understand the various components of consumer engagement and activity throughout the campaign including:
- Reach, Frequency and Conversion Reports
- New Viewer vs. Repeat Viewer Reports
- Publisher Overlap Reports
- Time Lag to Conversion Reports
User-defined Reports
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Customize your recurring data requirements into an automated template format so you can get your own metrics on demand.
Custom Marketing Dashboard
Bluestreak’s innovative marketing dashboard makes it easy to spot highlights and trends from digital campaigns. The clear, colorful charts and graphs allow time-pressed executives convenient access to marketing insights so they can determine the impact of their media investment. In addition, Bluestreak’s solution can aggregate results across campaigns, clients, and geographies for the largest global advertisers.
